You have created content, but now is the hard part… how do you publish it? How do you get people to read, watch, listen, and engage? That is where an Adobe Spark webpage comes into play.
But creating an adobe spark is not enough. You need to optimize your page so that people click your links and scroll to the end of the page. If you are new to the Adobe Spark world, look at this guide for people new to creating a web page for Adobe Spark.
Adobe Spark is an integrated suite of media creation applications for mobile and web developed by Adobe Systems. The site has three separate design apps: Spark Page, Spark Post, and Spark Video. In this article, we will discuss the power of the Spark Page. The spark page allows you to create a unique web page with ease.
I love creating content, and I know how difficult it can be to find a perfect medium to showcase hours of writing and designing. That is why I compiled these five tips for creating an adobe spark page that your audience will love.
Before you go into this list, make sure you understand how to create a basic web page using adobe spark.
1. If you use Spark's branding abilities, you avoid a few of the site's drawbacks.
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Too many content creators, journalists, and bloggers overlook the power of Adobe Spark. That is probably because when you embed Adobe Sparks on your site, for the user to see the full webpage, they must leave your site.
Every Adobe Spark has a unique URL and opens in a separate webpage. I know it's not ideal to have your user leave your site to view your content. But you do not need to fear this.
The user will return to your site if your Adobe Spark delivers a good user experience and showcases your brand. Adobe Spark's beauty is that it is designed for the worse designer to create a unique and clean user experience.
Sure, you cannot put ads on your Adobe Spark, but you need to understand that the power of Adobe Spark is how it helps you create an image and brand without spending a single dollar.
All you need to do is create content, put that into Spark, and choose a theme. You can use that as a template for all your future work.
That allows you to create a brand. People will know what to always expect with your content. Sure, they will have to leave your site to view it, but they will return because they will have a clear image of your brand.
2. Clearly defining your goals will optimize your Adobe Spark experience.
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It may seem obvious, but we often create content without knowing why we are doing so. I have used Adobe Spark to create everything from journalism articles to photo portfolios. You need to recognize that every project has a different approach.
Is your Spark web page's goal to have the user follow you on Instagram and subscribe to your YouTube? Then, create a page with many photo grids, captions, and most importantly, position the hyperlinks to your YouTube and Instagram strategically.
Is your goal to post an article that seamlessly integrates video and written content? Make sure to embed your videos into Spark and use a lot of whitespace so the user is not overwhelmed by the content.
Sparks has many tools and features. The tools are simple but limitless! So before you create anything, you need to set goals. Why are you creating this Spark? What do you want the user to do after they see your Spark?
Too often, people use Adobe Spark just because it provides a great user experience. They use every feature of Adobe Spark, and the user does not interact with your brand following that experience.
Goals give you a purpose for your Spark. They help you overcome the limits of Spark; an external webpage, and no ad revenue.
3. Compiling your ideas and images in another document will help you stay organized.
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You will quickly learn with Adobe Spark that creating content within the application is not ideal.
Too often, people open a web page and start writing. It is hard to edit and reorganize in the application. I recommend everyone use Word or Google Docs and plan all their content before putting it into Spark.
In the Spark web page design, there is also no spell-check. If you place an image or photo grid, it is hard to move it once placed.
Maybe you will enjoy overcoming these challenges, but personally, I prefer to plan all my content, error-free with everything positioned perfectly. Then, I can just copy and paste all my content into Spark quickly.
It might seem like a simple step, but I have seen many Adobe Spark novices type and place directly within Spark.
It is not a very enjoyable experience editing and rearranging. So, do your editor, or if you are your editor, a favor and create the perfect outline before logging into Spark.
4. Finding a template that enhances your work will improve your user experience.
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Once you transfer all your content into Spark, it is time for the fun! You get to watch Adobe Spark design everything for you.
You need to pick a design that will help your content shine. What colors and fonts do you want to be branded with? Do not just pick something because it looks good. Design elements affect how people approach your story.
I have seen this tool that Adobe offers do two things: enhance a story or corrupt a story. I say corrupt a story because it turns a story into a confusing mess, and no one wants to read it.
So, choose a theme that will enhance your story. I prefer a theme that is simple and readable. Sometimes we pick fonts and colors that catch the eye, but that might make it harder for the reader to read.
The longer time it takes the reader to read, the quicker they will exit your page.
Once you picked a theme for your Spark that reflects your brand and enhances your story, you need to take advantage of more spark elements manually.
Add H2 headers to your subheads within your story. If you have pictures, write a caption under them. Make sure you embed your links. Add some pull-out quotes sparingly.
Take advantage of all these design tools because they will make your webpage accessible and engaging.
5. Sending your Spark to a peer and applying their critiques will ensure your Spark is ready to post.
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You might be fearful of doing this.
We love our work, and it is hard to take criticism. However, having another eye on your work will only help you make the best content possible. So, share your Spark with everyone.
Too often, we post content because we are on a deadline, and we quickly realize we could have done better. Sending your Spark to your peers helps stop this cycle.
It gives you a break from the computer screen and the opportunity to see your content from another perspective.
When I let other people critique my Spark, I see things from a new perspective. I may adjust my images or the story structure. And usually, I catch some minor grammar errors.
Of course, it seems obvious, but in the world of creating content, it is hard to slow down and let someone find flaws in our work.
It might be painful, but it will be worth it. The end product will be desirable, cohesive, and strong.
Use Adobe Spark, remember these steps, and you will repeat them because of their efficiency and ability to produce quality content.
In conclusion, publishing content, whether that be written or visual, you will find Adobe Spark makes the process easy while still producing great content.
Like every application, there are drawbacks and flaws. Every Adobe Spark has a unique URL and opens in a separate webpage. It is hard to edit and reorganize in the application.
But that does not diminish the Adobe Spark web page's power. Adobe Spark provides a great user experience and gives even the worst designers tools to design clean pages.
You can create great content with Spark, but that is not enough.
Ann Handley said, “When we create something, we think, ‘Will our customers thank us for this?’ I think it’s important for all of us to be thinking about whatever marketing we’re creating; is it really useful to our customers?
“Will they thank us for it? I think if you think of things through that lens, it just clarifies what you’re doing in such a simple, elegant way.”
Let’s create really useful content for our customers. Take full advantage of branding with your Spark, know your goals, compile your ideas on another document, pick the perfect template, and send your Spark to a peer.
You will then have a format for creating content quickly that your user will instantly content to.
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